Company Goal: Email Acquisition, Social Growth.
scale influencer program to an omni-channel position, bringing 5 influencer partnerships omni-channel, and scale digital partnerships.
run a quarter long engagement campaign #hannajams #giveaway to encourage long term engagement and brand awareness.
launch regional brand activation: #hannajamsTour giveaway, with messaging lead by social media.
#BARRE3ANYWHERE— Campaign Lead
DIGITAL INFLUENCERS + UGC
#hannajamsTour brand activation
brand awareness in regions Hanna is not yet located, grow social audience.
13 city tour across the U.S. giving away 1,000 pairs of free #hannajams at each stop. The caveat? You had to spot the deer on instagram stories to find out where!
+4.7K Facebook fans
+7.5K New Instagram followers
1.2M Facebook event impresions
400K Instagram stories impressions
220 New #hannajamsTour posts
BRIGHT KIDS BASICS RELAUNCH
launch the newly rebranded basics collection, drive engagement, drive traffic to site.
2.2% Growth in Instagram followers
84% Increase in engagement week over week
132% Increase in #ilovemyhannas impressions
4.5K Clicks to site, 56% increase from previous month
drive a short 1 week campaign on instagram by
partnering with 6 key Tier 1 and 2 influencers on a Loop Giveaway coined, "Follow The Rainbow."