Company Goal: Email Acquisition, Social Growth. 

TACTICS

scale influencer program to an omni-channel position, bringing 5 influencer partnerships omni-channel, and scale digital partnerships.

 

run a quarter long engagement campaign #hannajams #giveaway to encourage long term engagement and brand awareness.

 

launch regional brand activation: #hannajamsTour giveaway, with messaging lead by social media. 

 #BARRE3ANYWHERE— Campaign Lead 

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  OMNI-INFLUENCERS  

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 LANDING PAGE 

  EMAIL  

  CATALOG  

  DIGITAL INFLUENCERS + UGC  

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  #hannajamsTour brand activation  

STRATEGY

brand awareness in regions Hanna is not yet located, grow social audience. 

13 city tour across the U.S. giving away 1,000 pairs of free #hannajams at each stop. The caveat? You had to spot the deer on instagram stories to find out where!

RESULTS

+4.7K Facebook fans

+7.5K New Instagram followers

1.2M Facebook event impresions 

400K Instagram stories impressions

220 New #hannajamsTour posts

  #hannajamsTour UGC  

  LANDING PAGE  

  BRIGHT KIDS BASICS RELAUNCH  

GOAL

launch the newly rebranded basics collection, drive engagement, drive traffic to site.  

RESULTS

2.2% Growth in Instagram followers

84% Increase in engagement week over week

132% Increase in #ilovemyhannas impressions 

4.5K Clicks to site, 56% increase from previous month 

STRATEGY

drive a short 1 week campaign on instagram by

partnering with 6 key Tier 1 and 2 influencers on a Loop Giveaway coined, "Follow The Rainbow."  

© 2018 TAYLER WORRELL

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