barre3 15-Day Strength & Restore Program
Campaign Creation & Management — barre3
Art Direction & Design: Jacky Boehm
Goal: Create a Q2 program that increases online engagement, lowers acquisition CPA's, elevates brand, and seeds upcoming new "restore" oriented product.
Tactics: Create a daily email series triggered by daily workout completion to inspire, motivate and increase engagement and retention with subscribers. Provide bonus workout content within product programming to run new into the acquisition marketplace. Create a series of new brand illustrations paired with tried and true high performing workout visuals to speak to both current and new clients.
Results: During the weeks of this promotion, user churn hit an all-time low, LTV hit an all-time high.
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