Brand Campaign Concept & Development
Role: Social Media Manager
Marketing Director: Nicole Griffin
Creative Director: Madeline Chandler
Art Director: Jaclyn Hudak
Copy: Beth Collins
Video: Jenn Byrne
When the world is tells you to be small, and to always think to the future, barre3 is a safe space to move big, practice presence, and be your authentic self. This campaign advocated that all bodies are remarkable, just as they are in this present moment. This campaign helped launch the digital subscription product evolution that focused on tracking feelings before and after your workout like "stronger", "more balanced", "less pain" vs tracking weight or how you look.
As part of the barre3 January Challenge Brand Campaign in 2019-2020, I lead and developed the #MyPresentTruth concept, content development of scripts and hero stories, owned the social media strategy and influencer programming. Integrated and aligned the stories across all marketing touch points.
barre3 15-Day Strength & Restore Program
Campaign Creation & Management — barre3
Art Direction & Design: Jacky Boehm
Goal: Create a Q2 program that increases online engagement, lowers acquisition CPA's, elevates brand, and seeds upcoming new "restore" oriented product.
Tactics: Create a daily email series triggered by daily workout completion to inspire, motivate and increase engagement and retention with subscribers. Provide bonus workout content within product programming to run new into the acquisition marketplace. Create a series of new brand illustrations paired with tried and true high performing workout visuals to speak to both current and new clients.
Results: During the weeks of this promotion, user churn hit an all-time low, LTV hit an all-time high.
Paid Media
Facebook, Instagram, Youtube Preroll
Organic Social
Subscription Experience
