Still life photo art direction— at Hanna I've been able to modernize style flat photography and bring editorial still life into the digital content strategy. A change from studio knockout photography to lifestyle based has driven an increase in both social media engagement and click through rates in digital and email.
Art direction: Tayler Worrell / Script: Maddie Maschger / Videography: Paige Jones, Kaitlin Green
Before art directing at Hanna Andersson, I managed the social media channels for two years. One of the biggest initiatives I led were scaling the social media influencer program, and bringing those partnerships to omni channel marketing. Those efforts grew our hashtag impressions from 6 million to 20 million year over year. Here are snippets of the last #hannajams campaign I worked on that was featured in print, web, email marketing, social media and blog.