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Hanna Spring/Summer Campaign
Hanna Andersson - 2017
Role: Photo Art Direction
Photographer: Seth McGinnis
Stylist: Becky Ross
This collection was set apart by the rich textural fabrications and bright color pallet. We showcased the spring transition and summer product through lifestyle flats that illuminated premium fabrication of colorfastness and vibrancy, Hanna signature organic cotton softness, made-for-play durability. Bring the product to life in a way that translates through all marketing mediums: print, digital, social, paid and earned channels. Photo selects below show a range of different collections within the season including layers, swim, basics and novelty.
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