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Role: Photo Art Direction

Photographer: Seth McGinnis

Stylist: Becky Ross

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This collection was set apart by the rich textural fabrications and bright color pallet. We showcased the spring transition and summer product through lifestyle flats that illuminated premium fabrication of colorfastness and vibrancy, Hanna signature organic cotton softness, made-for-play durability. Bring the product to life in a way that translates through all marketing mediums: print, digital, social, paid and earned channels. Photo selects below show a range of different collections within the season including layers, swim, basics and novelty.