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    • barre3 Product Marketing
    • My Present Truth
    • barre3 Brand Refresh
    • #bempowered Campaign
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    • Baby Registry
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    • Peruvian Organic Cotton
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  • ABOUT

TAYLER
WORRELL

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Brand Campaign Concept & Development

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Role: Social Media Manager 

Marketing Director: Nicole Griffin

Creative Director: Madeline Chandler

Art Director: Jaclyn Hudak

Copy: Beth Collins

Video: Jenn Byrne 

When the world is tells you to be small, and to always think to the future, barre3 is a safe space to move big, practice presence, and be your authentic self. This campaign advocated that all bodies are remarkable, just as they are in this present moment. This campaign helped launch the digital subscription product evolution that focused on tracking feelings before and after your workout like "stronger", "more balanced", "less pain" vs tracking weight or how you look. 

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As part of the barre3 January Challenge Brand Campaign in 2019-2020, I lead and developed the #MyPresentTruth concept, content development of scripts and hero stories, owned the social media strategy and influencer programming. Integrated and aligned the stories across all marketing touch points.

PERUVIAN ORGANIC COTTON
PERUVIAN ORGANIC COTTON
Special Project: Hanna Andersson
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BARRE3 2020 BRAND
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BARRE3 2020 PRODUCT CONTENT
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#HANNAJAMS HOLIDAY CAMPAIGN
BRIDGE & BURN
BRIDGE & BURN
BABY REGISTRY LAUNCH
BABY REGISTRY LAUNCH
WHIMSICAL TABLESCAPE
WHIMSICAL TABLESCAPE
BACK TO SCHOOL
BACK TO SCHOOL
STRENGTH & RESTORE PORGRAM
STRENGTH & RESTORE PORGRAM
HANNA SPRING/SUMMER
HANNA SPRING/SUMMER
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HANNA COSTUME CAMPAIGN
SUMMER OF SELF CHALLENGE
SUMMER OF SELF CHALLENGE
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