Brand Campaign Concept & Development
Role: Social Media Manager
Marketing Director: Nicole Griffin
Creative Director: Madeline Chandler
Art Director: Jaclyn Hudak
Copy: Beth Collins
Video: Jenn Byrne
When the world is tells you to be small, and to always think to the future, barre3 is a safe space to move big, practice presence, and be your authentic self. This campaign advocated that all bodies are remarkable, just as they are in this present moment. This campaign helped launch the digital subscription product evolution that focused on tracking feelings before and after your workout like "stronger", "more balanced", "less pain" vs tracking weight or how you look.
As part of the barre3 January Challenge Brand Campaign in 2019-2020, I lead and developed the #MyPresentTruth concept, content development of scripts and hero stories, owned the social media strategy and influencer programming. Integrated and aligned the stories across all marketing touch points.
Peruvian Organic Cotton: The Story Behind The Iconic Hanna Pajamas
Hanna Andersson - 2016
Working with brands that practice transparent production is important to me. So, in 2016, I pitched a story about Hanna's most iconic products, organic cotton pajamas. The goal: catapult Hanna's positioning as the number one premium organic cotton kids and family clothing company by bringing transparency into their high standard and ethical manufacturing practices, setting Hanna ahead of its competitors. After several rounds of presentations and pushing for its importance, it was approved. I went solo to Peru with the guidance of our production manager and sourcing manager, and toured and documented farm to finished product. This work remains unpublished, as the business' focus shifted, yet remains one of the projects I'm most proud to have pitched, directed, shot and produced in entirety. Below you'll find a quick reel of the trip, and best-of images.
Peruvian Organic Cotton
Creative Intent
Connect the consumer to the product by showcasing the technical process behind quality, and the people who make it.
Communicate Four
Product Attributes
Fiber | Yarn | Color | Seams
