barre3 Summer of Self Challenge
Campaign & Content Concept, Creation & Management — barre3
Art Direction & Design: Jaclyn Hudak
Goal: Create a summer Campaign that increases online engagement during a typically slower demand season for the digital workout subscription, in tandem with a new product launch: b3 Strength Training. In addition to engagement programming, onboard current subscribers to the new class, and leverage the new messaging and product offering in the acquisition space.
Strategy: Create a guided digital experience with a daily workout plan and bonus content. Leveraging email and social to provide additional workshops, tips and inspiration to keep the clients engaged. This included a unique triggered email series, fresh photo and video visuals, and launched across paid media, influencers, web, email, and organic.
Results: The engagement email series hit some of the highest open rates we've seen, subscription saw a slight uptick in number of workouts viewed per week, and client sentiment and conversation increased across social and subscription. Influencer branded content integration became the highest performing adset in traffic.
Social
Paid
