Campaign & Content Concept, Creation & Management — barre3 

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Art Direction & Design: Jaclyn Hudak

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Goal: Create a summer Campaign that increases online engagement during a typically slower demand season for the digital workout subscription, in tandem with a new product launch: b3 Strength Training. In addition to engagement programming, onboard current subscribers to the new class, and leverage the new messaging and product offering in the acquisition space.

 

Strategy: Create a guided digital experience with a daily workout plan and bonus content. Leveraging email and social to provide additional workshops, tips and inspiration to keep the clients engaged. This included a unique triggered email series, fresh photo and video visuals, and launched across paid media, influencers, web, email, and organic. ​

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Results: The engagement email series hit some of the highest open rates we've seen, subscription saw a slight uptick in number of workouts viewed per week, and client sentiment and conversation increased across social and subscription. Influencer branded content integration became the highest performing adset in traffic. 

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