barre3 Summer of Self Challenge
Campaign & Content Concept, Creation & Management — barre3
Art Direction & Design: Jaclyn Hudak
Goal: Create a summer Campaign that increases online engagement during a typically slower demand season for the digital workout subscription, in tandem with a new product launch: b3 Strength Training. In addition to engagement programming, onboard current subscribers to the new class, and leverage the new messaging and product offering in the acquisition space.
Strategy: Create a guided digital experience with a daily workout plan and bonus content. Leveraging email and social to provide additional workshops, tips and inspiration to keep the clients engaged. This included a unique triggered email series, fresh photo and video visuals, and launched across paid media, influencers, web, email, and organic.
Results: The engagement email series hit some of the highest open rates we've seen, subscription saw a slight uptick in number of workouts viewed per week, and client sentiment and conversation increased across social and subscription. Influencer branded content integration became the highest performing adset in traffic.