top of page

Hanna Andersson - 2018

Baby Registry Launch 

Role: Flats Art Director & Co-Art Director, Lifestyle

Art Director: Salina Clark

Photographers: Paige Jones, Kaitlin Green, Amy Winnerlind

Stylist:Becky Ross

Set Design: Susan Evans

For years, generations of families have come to Hanna Andersson to purchase premium gifts for their loved ones the second they learn of a new baby. The best pima cotton baby sets you can find— yet, no way to create a full-baby registry with Hanna directly... until now. In tandem with the new baby registry launch, we re-branded the baby collection and created moments that captured those sacred new-baby nursery scenes, while seamlessly integrating key product moments to both inspire and drive sales. Soft bright light, extra attention to fabric texture, quiet moments and joy for new baby. 

bottom of page