Role: Social Media Manager - Campaign Concept Development

Marketing Director: Nicole Griffin

Creative Director: Madeline Chandler 

Art Director: Jaclyn Hudak

Designer: Jacky Boehm

Copy: Beth Collins

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As part of the barre3 x Headspace January Challenge Brand Campaign in 2018, I set off to lead the Social Media activation for barre3. I led the #bempowered concept, organic social content strategy, engagement strategy, and influencer programming. Integrating the social campaign across all marketing touch points,  I was a key influence in how storytelling across the brand came to life. The concept ran in paid media, email, web, social, across our national brand channels and through each barre3 studio.

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Instagram performance: 

242% MoM | 5.5%YoY  channel growth 

366% MoM  | YoY 622% increase in new user traffic 

323% MoM | YoY  534.5% increase in revenue

47% MoM | YoY 7.5% increase in engagement 

5.4K #bempowered hashtag mentions 

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