#bempowered Social Brand Campaign 

barre3 x Headspace - 2018

Role: Social Media Manager - Campaign Concept Development

Marketing Director: Nicole Griffin

Creative Director: Madeline Chandler 

Art Director: Jaclyn Hudak

Designer: Jacky Boehm

Copy: Beth Collins

As part of the barre3 x Headspace January Challenge Brand Campaign in 2018, I set off to lead the Social Media activation for barre3. I led the #bempowered concept, organic social content strategy, engagement strategy, and influencer programming. Integrating the social campaign across all marketing touch points,  I was a key influence in how storytelling across the brand came to life. The concept ran in paid media, email, web, social, across our national brand channels and through each barre3 studio.

Instagram performance: 

242% MoM | 5.5%YoY  channel growth 

366% MoM  | YoY 622% increase in new user traffic 

323% MoM | YoY  534.5% increase in revenue

47% MoM | YoY 7.5% increase in engagement 

5.4K #bempowered hashtag mentions 

  Email  

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  Social: Organic & Paid  ​

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  Influencer Campaign 

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  Print ​

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