Brand Campaign Concept & Development
Role: Social Media Manager
Marketing Director: Nicole Griffin
Creative Director: Madeline Chandler
Art Director: Jaclyn Hudak
Copy: Beth Collins
Video: Jenn Byrne
When the world is tells you to be small, and to always think to the future, barre3 is a safe space to move big, practice presence, and be your authentic self. This campaign advocated that all bodies are remarkable, just as they are in this present moment. This campaign helped launch the digital subscription product evolution that focused on tracking feelings before and after your workout like "stronger", "more balanced", "less pain" vs tracking weight or how you look.
As part of the barre3 January Challenge Brand Campaign in 2019-2020, I lead and developed the #MyPresentTruth concept, content development of scripts and hero stories, owned the social media strategy and influencer programming. Integrated and aligned the stories across all marketing touch points.
#bempowered Social Brand Campaign
barre3 x Headspace - 2018
Role: Social Media Manager - Campaign Concept Development
Marketing Director: Nicole Griffin
Creative Director: Madeline Chandler
Art Director: Jaclyn Hudak
Designer: Jacky Boehm
Copy: Beth Collins
As part of the barre3 x Headspace January Challenge Brand Campaign in 2018, I set off to lead the Social Media activation for barre3. I led the #bempowered concept, organic social content strategy, engagement strategy, and influencer programming. Integrating the social campaign across all marketing touch points, I was a key influence in how storytelling across the brand came to life. The concept ran in paid media, email, web, social, across our national brand channels and through each barre3 studio.
Instagram performance:
242% MoM | 5.5%YoY channel growth
366% MoM | YoY 622% increase in new user traffic
323% MoM | YoY 534.5% increase in revenue
47% MoM | YoY 7.5% increase in engagement
5.4K #bempowered hashtag mentions
Social: Organic & Paid
Influencer Campaign
Print
