Brand Campaign Concept & Development
Role: Social Media Manager
Marketing Director: Nicole Griffin
Creative Director: Madeline Chandler
Art Director: Jaclyn Hudak
Copy: Beth Collins
Video: Jenn Byrne
When the world is tells you to be small, and to always think to the future, barre3 is a safe space to move big, practice presence, and be your authentic self. This campaign advocated that all bodies are remarkable, just as they are in this present moment. This campaign helped launch the digital subscription product evolution that focused on tracking feelings before and after your workout like "stronger", "more balanced", "less pain" vs tracking weight or how you look.
As part of the barre3 January Challenge Brand Campaign in 2019-2020, I lead and developed the #MyPresentTruth concept, content development of scripts and hero stories, owned the social media strategy and influencer programming. Integrated and aligned the stories across all marketing touch points.
Back To School & Outerwear
Hanna Andersson - 2018
Role: Photo Art Direction
Photographers: Amy Winnerlind, Paige Jones Photo
Stylist: Becky Ross
The Fall campaign comprised of three 3 revenue driving collections: Pajamas, Outerwear and newly launched kids comfy denim. We opted to mix and match the styling and merchandising via content to tell a cohesive story of a kids journey in the Fall: exploring, playing, being comfy: true to Hannas Scandinavian roots, and inspired by the magic of a child's experience of learning outdoors. This approach allowed merchandizing to more easily cross-sell core collections via print, ecommerce, email, paid and organic channels.
