HOLIDAY #HANNAJAMS CAMPAIGN
Hanna Andersson — Campaign Strategy + Execution
Company wide goal: position Hanna Andersson as the #1 premium retailer for family sleepwear.
Sales goal: Sell through a doubled inventory buy of sleepwear for Q4.
Social goal: Grow by 30K new followers, increase engagement over LY by 50%.
PURPOSE
grow brand awareness through product leadership, brand advocates, a consistent 360 content strategy, and quarter long engagement tactics.
Q4 RESULTS
23.3M hashtag impressions
157% increase in engagement over LY
(1.5 million on IG alone)
121% audience growth over LY
+27K new Instagram followers
+30K new Facebook fans
TACTICS
scale influencer program to an omni-channel position, bringing 5 influencer partnerships omni-channel, and scale digital partnerships.
run a quarter long engagement campaign #hannajams #giveaway to encourage long term engagement and brand awareness.
launch regional brand activation: #hannajamsTour giveaway, with messaging lead by social media.
OMNI-INFLUENCERS
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HOMEPAGE
CATEGORY PAGE
CATALOG
DIGITAL INFLUENCERS + UGC
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