HOLIDAY #HANNAJAMS CAMPAIGN

Hanna Andersson 

Q4 RESULTS

23.3M hashtag impressions 

157%  increase in engagement over LY

    (1.5 million on IG alone)

121%  audience growth over LY 

+27K  new Instagram followers

+30K  new Facebook fans

PURPOSE 

grow brand awareness through product leadership, brand advocates, a consistent 360 content strategy, and quarter long engagement tactics. 

Company wide goal: position Hanna Andersson as the #1 premium retailer for family sleepwear. 

Sales goal: Sell through a doubled inventory buy of sleepwear for Q4.

Social goal: Grow by 30K new followers, increase engagement over LY by 50%. 

TACTICS

scale influencer program to an omni-channel position, bringing 5 influencer partnerships omni-channel, and scale digital partnerships.

 

run a quarter long engagement campaign #hannajams #giveaway to encourage long term engagement and brand awareness.

 

launch regional brand activation: #hannajamsTour giveaway, with messaging lead by social media. 

  OMNI-INFLUENCERS  

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  DIGITAL INFLUENCERS + UGC  

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© 2018 TAYLER WORRELL

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